This window allows you to enter and maintain the Source Definition and Source Type Definition tables. The source definition contains codes that are used to further describe a type of source. The source definition and source type together allow you to determine which marketing efforts are most valuable, which brochure is sending the most positive message to prospective students, etc. You can also maintain the total cost of a source code by defining the cost for each source code and then running comparison statistics on the cost of a particular source code versus the number of inquiries received from that source code.
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TEAMS University advertises in three issues of The New York Times Education Supplement for the academic year: Fall, Winter, and Spring. They want to track the inquiries received from each individual issue and a grand total of inquiries from all issues. They could set up one Source Type of NYTS and three Source Codes of 81 Fall NYTS, 82 Winter NYTS, and 83 Spring NYTS that further define the source type. After the completion of the academic year, statistical reports can be run on the individual Source Codes (81, 82, and 83) or on the Source Type (NYTS). |
Source Types must be defined prior to defining Source Codes, since Source Codes are secondary definitions of Source Types. If no Source Types have been defined when you open this window, the following message will be displayed: "Values for Source Type drop-down data window do not exist." Click OK to close the window.